Stellenbosch is a diverse melting pot offering the best in food, tourism, nature, wine, business, education and culture. It’s the heart of the Western Cape in South Africa. They required an identity to capture the offerings and inspire people to visit and stay in the town.
We developed a fresh, vibrant identity that captures the essence of the town, capturing the winelands, townlife, art, business, landmarks, street life, university, outdoor activities, nature and the people of the town. The visual language was created around a series of icons that illustrated the various offerings in the town.
Brand Strategy | Identity & Design System | Touchpoints