Since man first discovered alcohol, thousands of years ago, he has loved the effect and loathed the after effect. Recova was created as an effective beverage solution for the cursed hangover.
Positioned as the ultimate afterparty drink aimed at young drinkers, we developed a fresh and loveable brand with a sense of humour.
We developed the visual language with a unique image style, strong brand colours and quirky headlines. This ensures bold impact in-store and across all brand touchpoints.