Paladin is an investment business with a focus on giving a portion of their profits back to communities throughout Africa. The brand essence of Capital with Purpose was a key idea to build the identity around.
The name paladin has perfect synergy with what the business stands for. (A paladin was a holy knight who laid down his life to selflessly serve a higher purpose and fought for a good cause).
We used elements from the paladin concept and interpreted them in a modern way to create an identity that felt premium, inspiring, humble and sincere.
We developed all the brand assets and crafted printed and digital touchpoints.