Montagu dried fruit and nuts is a well-loved South African food (fruit & nut) brand. Their story began in 2001, playing a key role in pioneering the local dried fruit and nuts category in South Africa. They approached us to help them develop a clear brand proposition that resonated with their consumers. Through the process of revisiting their brand strategy framework, we helped them define new product and packaging innovation opportunities.
We created a new look and feel for the brand, aligned to an exciting new brand proposition. Fundamentally redefining the brand as an innovative and trusted snack brand.