Feeling African is a craft business owned by Willard Musarurwa that supplies contemporary wire furniture and lighting to architects, interior designers and retailers, both locally and internationally, whilst providing a stable workplace for their skilled artisans. Our brief was to uplift Feeling African’s current identity.
We wanted to help Willard uplift his business profile to be more in-line with the high quality products they are producing and to give his staff something to be proud of. By understanding what it meant to Feel African to the locals in South Africa, we were able to craft unique symbols that became the foundation for the brand language. This was applied in various ways across a few touchpoints
Identity & Design System | Touchpoints