Cape Karoo International (CKI) is the result of a merger between Klein Karoo International and Mosstrich and is the world’s leading producer of ostrich leather, feathers and meat. It became increasingly apparent these the two main players in the South African ostrich industry overlapped more than they competed. This led to the businesses deciding to consolidate which would significantly improve the strength and efficiency of their offering.
From the brand strategy, naming to the creative development of the new brand we are proud to have been a partner in creating an entity that contributes to ostrich farming sustainability in the region – positively impacting regional economics, communities and the environment.
Brand Strategy | Naming | Messaging | Identity & Design System