Cafe Rider

Brief

A perfect combination of customised cafe racers and specialty coffee, Cafe Rider offers a combination of customised motorbikes, organic roasted coffee, food and retail in one modern industrial inspired warehouse space. As a new business they required an authentic brand that would stand out amongst the clutter of other coffee brands in the region.

Solution

The brand embraces the freedom of creative expression and individualism and is driven by the core essence of ‘Be original. Be Free’. The identity, image style and colour palette draws inspiration from the vintage Cafe Racer sub-culture which dominated the 50’s, 60’s and 70’s.

Since launching in 2013 the business has become established as one of the most popular destinations in Dubai for like-minded creative, coffee and bike enthusiasts.

Project Included

“Scott and his team at Epic Lion created a brand that reflected the essence of Café Rider and its community far beyond what we could have thought was possible. As we have grown over the last ten years, Epic Lion have ensured our brand has evolved in line with our business vision and the needs of our community.”

Nicola Moulvi – Founder Café Rider