Founded in 1992, Al Fakher is the worlds leading manufacturer and
supplier of shisha tobacco in a global market estimated to be worth US$2 billion and expected to grow by a further 50% in the coming years.
To gear the business for global growth we worked closely with the management team to define a new brand positioning and refreshed identity that allowed stronger standout across every platform for the brand amongst its global competitors.
The new identity and product range was launched at an event in Russia in early 2020.
Brand Strategy | Identity & design System | Brand Book | Brand Guideline | Website Design | Social Media Communication | Launch Event Branding | Office Branding | Retail Branding | Collateral