tijara is the digital platform of Bahrain Development Bank, Bahrain’s leading development finance institute established in 1992. The business aims to empower ambition, ignite ideas and boost businesses of all shapes and sizes by supporting them with digital banking solutions that work for them and their business needs.
Our brief was to develop a brand that is simple, streamlined, empowering, supportive, honest and trustworthy. A brand that drives the business vision of creating growth through smart banking solutions for entrepreneurs and their business.
Our first task was to build the brand strategic framework and identity a place for tijara to own and stand apart. This provided our creative team the inspiration to create an identity and visual language that was always human. From being authentic and personal in the way it speaks to a visual identity designed with digital at its core, every touchpoint has been carefully considered to ensure the brand is always empowering, always approachable and always creates a real connection with its customers.
Brand Strategy | Identity & Design System | Guideline | Touchpoints | Communication Campaign | Website Design