The Espresso Lab
Brief
The Espresso Lab is a Dubai born contemporary artisan coffee lab and roastery that required an identity to capture the essence of craft, creation and experimentation.
Solution
The logo was inspired by the vintage siphon coffee maker, representative of the science of discovery and the pursuit of coffee excellence. Since 2015, The Espresso Lab has established a few retail outlets and a boutique roastery. They have recently been credited by the Specialty Coffee association of Europe, The Roaster’s Guild, and a member of Cup of Excellence.
Project Included
Identity development | Touchpoints | Guideline
