Tamkeen
Brief
Since our inception in 2006, Tamkeen has been empowering the private sector to drive economic growth in the Kingdom of Bahrain. Tamkeen’s story has always been one of empowerment and growth. Giving enterprises and individuals all the tools and support to succeed. Looking at both the short term and long term vision for Bahrain through sustainable growth from within Bahrain and Prosperity beyond its shores. Our brief was to define their strategic platform, build a brand and a digital platform that would support the vision of driving growth in the country.
Solution
A new positioning and strategic framework was defined for Tamkeen around being The enabler of growth and prosperity in Bahrain. This will allow the business to be able to build the right foundation for success and drive growth for the Bahraini local economy and it’s people. This new strategic direction inspired our creative. We developed a new symbol to represent optimism, positivity, growth and success. This then formed the heart of the brand language and has become an icon for the staff of the business to really support and become proud of.
Project Included
Brand Strategy | Identity & Design System | Touchpoints | Website Design | Guideline
“Tamkeen’s story has always been one of empowerment and growth. Giving enterprises and individuals all the tools and support to succeed. Looking at both the short term and long term vision for Bahrain through sustainable growth from within Bahrain and Prosperity beyond its shores.”
Ramzi – Tamkeen