Pioneer Underwriters, following a management buyout rebranded to Talsen. They required a repositioning strategy and a powerful, cohesive visual identity and messaging style that reflects their brand ethos and value proposition. Their digital presence needed to confirm their credibility and support the conversion of leads.
A new brand was developed by understanding what their customers really need and then creating solutions that addressed these needs.
Brand Positioning Strategy | Identity & Design System | Guideline | Website Design & Development