Stellenbosch is a diverse melting pot offering the best in food, tourism, nature, wine, business, education and culture. It’s the heart of the Western Cape and South Africa.

The challenge was to create a brand that captured these offerings and inspire people to visit and stay in the town.

We have looked at a fresh, vibrant image style that captures the essence of the town, capturing the winelands, townlife, art, business, landmarks, street life, university, outdoor activities, nature and the people of the town.

We then illustrated these through a contemporary graphic representation of a series of icons that form the basis of the brand language.