Based in South Africa, Riversands I-Hub is a leading entrepreneurial ecosystem and the go-to platform for small businesses to accelerate their growth to build strong sustainable ventures. Established in 2015 through a successful private-public partnership between Century Property Developments and National Treasury’s The Jobs Fund, they own a 40 000 square metre campus which is home to 160 businesses. While they are based in South Africa, they are aligned with businesses that see Africa as their opportunity for growth.

We worked closely with the stakeholders to build a strategic foundation that supported their vision that in order for businesses to flourish in an ever changing economy, businesses need to be fluid to succeed.

They deliver on this by giving businesses the right physical and virtual environments and resources to adapt quickly to market changes; to respond flexibly to demands; and to adapt and lead change in a productive and cost-effective way without compromising quality.

This brand essence of Applied Fluidity became our inspiration for the development of the brand identity.