Montagu Health Snacks is a well-loved South African food (fruit & nut) brand. Their story began in 2001, playing a key role in pioneering the local dried fruit and nuts category in SA.
They approached us to help them develop a new brand framework that aligned with their business objectives. Based on our strategic insights we refreshed the complete visual identity across retail and packaging. This was to help reinforce the brand as an innovative and trusted snack brand as they grow and expand their range of products.
Through the process of revisiting their brand strategy framework, we helped them define new product and packaging innovation opportunities. We created a new look and feel for the brand, aligned to an exciting new brand proposition. Fundamentally redefining the brand as an innovative and trusted snack brand.
Brand Strategy | Identity Refresh & Design System | Touchpoints | Packaging Refresh | Guideline