Lanzerac
Brief
Steeped in a history dating back to 1692, Lanzerac is a combination of luxury and productivity, a 5-star hotel, spa and dining experience set amongst the vineyards and historical buildings of a working wine estate in Stellenbosch, South Africa. The brand required an refresh to be showcased on a global scale.
Solution
Inspired by the brand’s vision to achieve global recognition as the pinnacle of the winelands we developed a unified approach by consolidating all the variations/subbrands under one brand – Lanzerac.
We then developed a refreshed and modernised crest and visual identity that will allow consistency across every touchpoint and support the vision for future growth.
Project Included
Brand Strategy | Identity & Design System | Guideline | Signage | Collateral | Website Design
