Invequity
Brief
Invequity is a Black women-owned Private Equity Fund Management company committed to driving economic transformation in South Africa. Focused on early-stage, high-impact businesses, Invequity leverages the B-BBEE Codes of Good Practice to connect investors with Black-owned enterprises, fostering inclusivity, prosperity and long-term growth.
Challenge
Despite its strong mission and impact, Invequity required a refined positioning strategy to better articulate its role as a pioneer in South Africa’s evolving financial landscape. The goal was to enhance brand clarity, strengthen its market presence and align its identity with its ambitious vision for the future.
OUR STORY
The traits of the African elephant resonate deeply with the ethos of invequity
Solution
To support Invequity’s growth plans, we delivered a comprehensive brand refresh that redefined its narrative, visual identity and digital presence. The new brand positioning reinforces Invequity’s role as a catalyst for economic empowerment, blending heritage with innovation to create lasting impact.
Project Included
Identity Development | Design System | Touchpoint Roll-Out
Website Design & Development