Click Learning
Brief
Click Learning is a non-profit organisation located in South Africa that focuses on closing the gaps in education through technology. We partnered with the founder to uplift the profile of the brand, build trust and create vision and direction for the future in order to help them achieve their goal of reaching 1 million learners lives by the year 2024.
During 2020 Click Learning asked us to develop an initiative called Click 123 to raise funds during the Covid-19 crisis. To date the initiative has raised over R15 million (approx US$1 million) for food supply, protective gear and e-learning.
Solution
Our creative is grounded in what makes the brand unique ‘Powering education through tech-preneurial ideas in action’. Driven by an iconography style and design system that represents key facets of the business.
Project Included
Brand Strategy | Communication Strategy | Naming | Identity & Design System | Website Design | Social Media | Guideline
Transform Awards
MEA 2022
Best visual identity from a charity, NGO or non-profit
Gold Winner
Best identity developed and used by a brand in the Education Sector
Gold Winner
“Click Learning began as a small foundation, but we dreamed big. Our identity needed to reflect the brand we have become over the last 10 years – one that educates over 180,000 active learners and has created over 620 jobs for previously unemployed youths. Epic Lion understood us completely and did a brilliant job in creating a fun, energetic identity that reflects the joy of childhood and learning in every brand touchpoint. We can’t thank Epic Lion enough for bringing our new brand to life in creative, fun and quirky ways that spread joy, learning and the spirit of doing good.”
Nicola Harris – Founder Click Learning
