Country Bird Holdings Limited is one of the top three poultry and stock feed producers in Africa with a fully integrated value chain. Their vision is to be the leading business in Africa but had a fragmented brand strategy and portfolio structure. The brand identity and assets were inconsistent and dated therefore not aligning with the new vision.
Solution
We repositioned the masterbrand, defined what they stand for and then aligned all the subsidiary businesses holistically under the CBH umbrella. This created a clear framework for internal and external stakeholders, achieving consistency across all markets. Building on the equity gained in the Country Bird Holdings brand, we refreshed the identity and simplified the name to CBH.
CBH
Brief
Country Bird Holdings Limited is one of the top three poultry and stock feed producers in Africa with a fully integrated value chain. Their vision is to be the leading business in Africa but had a fragmented brand strategy and portfolio structure. The brand identity and assets were inconsistent and dated therefore not aligning with the new vision.
Solution
We repositioned the masterbrand, defined what they stand for and then aligned all the subsidiary businesses holistically under the CBH umbrella. This created a clear framework for internal and external stakeholders, achieving consistency across all markets. Building on the equity gained in the Country Bird Holdings brand, we refreshed the identity and simplified the name to CBH.
Project Included
Brand and Portfolio Strategy | Identity Design | Design System | Print and Digital Touchpoints | Brand Guideline
The Results
From a strategic and creative point of view, CBH was successfully launched internally and externally. The business now has a clear direction and framework for growth to being the leading poultry and feed business in Africa.
“Epic Lion has masterfully modernised our brand, incorporating strategic elements that captured our essence and aspirations as a leading business in Africa. The refreshed identity has brought new life to our brand and serves as a powerful representation of our growth and ambition. Their creative approach has been instrumental in distinguishing us from our competitors. An amazing group of professionals who are not only exceptionally talented but also a pleasure to work with.”
Brendon de Boer – Chief Executive Officer at CBH
Project Included
Brand and Portfolio Strategy | Identity Design | Design System | Print and Digital Touchpoints | Brand Guideline
The Results
From a strategic and creative point of view, CBH was successfully launched internally and externally. The business now has a clear direction and framework for growth to being the leading poultry and feed business in Africa.
“Epic Lion has masterfully modernised our brand, incorporating strategic elements that captured our essence and aspirations as a leading business in Africa. The refreshed identity has brought new life to our brand and serves as a powerful representation of our growth and ambition. Their creative approach has been instrumental in distinguishing us from our competitors. An amazing group of professionals who are not only exceptionally talented but also a pleasure to work with.”
