Bahrain Car Parks Company (rebranded to Amakin) is a Bahraini public shareholding company that was established in 1981. The business required a repositioning to enable future growth and create a brand that becomes synonymous within territories of mobility and innovation.
We defined the strategic platform around Amakin providing a seamless parking experience to their customers, and this became our foundation for the fresh new brand identity.
Brand Strategy | Naming | Communication Strategy | Identity & Design System | Brand Book | Signage | Social Media | Website Design
Best rebrand of a digital property
“We are proud & delighted to be recognized by winning a gold award among hundreds of brands in the region. This achievement reflects on Amakin’s continued endeavours to create unparalleled experiences for parking spaces and transform the way people move. To rebrand a 40-year-old legacy and undergo a transformative shift takes innovative and brave minds. This award has proved the success of this synergy with Epic Lion, and we look forward to accomplishing more milestones together in the region.”
Tariq Al-Jowder – Chief Executive Officer at Amakin