Founded in the UAE in 1992,  Al Fakher is the worlds leading manufacturer and supplier of shisha tobacco in a global market estimated to be worth US$2 billion and expected to grow by a further 50 percent in the coming years.

To gear the business for global growth we worked closely with the management team and our strategic partner agency in Dubai  to define a new brand positioning and refreshed identity that allowed stronger standout for the brand amongst its global competitors.

The new identity and product range was launched at an event in Russia in Feb 2020.

Our scope included brand identity development, a comprehensive brand book, printed and digital touchpoints and all the launch event branding and collateral.